First Responder Appreciation Program

First Responder Appreciation Cash is available exclusively for active members of an eligible First Responder Association. First Responder Appreciation Cash is available toward the purchase or lease of any eligible new 2017/2018/2019 Ford or Lincoln vehicle. First Responder Appreciation Cash is not available towards the purchase or lease of any new Ford Mustang Shelby GT350®, Mustang Shelby® GT350R, Ford GT, Focus RS, F-150 Raptor or 2018 Lincoln Navigator. Consumer must take new retail delivery from dealer stock by January 2, 2019. Limit of 5, for U.S. residents only. See dealer for complete details and eligibility. Purchase date of the vehicle must be on or after August 30, 2017.
Eligible Occupations that qualify for incentive:

911 Dispatchers
Police Officer
Sheriff/Sheriff's Deputy
Correctional Officer
State Trooper
Federal Law Enforcement Officer (Example: Customs, Homeland and Security, etc.)
Fire Department
Career Firefighter
Volunteer Firefighter

Occupations that do NOT qualify for incentive at this time:

Registered Nurse
Ski Patrol - unless you have a current EMT license
CERT Team Members (Community Emergency Response Team)
VIPS- Volunteers in Police Service
Search and Rescue
Emergency Management Volunteers


Rowe Ford Auburn

699 Center St.
Directions Auburn, ME 04210

  • Sales: (888) 719-3581
  • Service: (888) 531-2148
  • Parts: (888) 440-3952


  • Monday 8:00am-7:00pm
  • Tuesday 8:00am-7:00pm
  • Wednesday 8:00am-7:00pm
  • Thursday 8:00am-7:00pm
  • Friday 8:00am-6:00pm
  • Saturday 8:00am-5:00pm
  • Sunday Closed

Make an Inquiry