Auburn Motor Sales, now doing business as Rowe Auburn, has been serving all of central and southern Maine since 1922.  We treat our customers like family because in essence, they are a part of the Rowe family.  Without their loyalty and support, Rowe Auburn would not be the company that it is today.  We stand firmly behind each of the many products and services that we offer. 

In an effort to better meet the needs and requirements of our commercial business customers, we have extended our business hours four nights a week.  The extended hours will allow us to better accommodate our commercial business owners with a faster turnaround time so that you and your business can be more productive with less downtime.

Rowe Auburn will provide expert service with the largest percentage of Ford Certified Master technicians in the state of Maine.  With the standard 2-year unlimited mileage warranty that comes with genuine Ford parts, it's a win-win situation for you and your business to have all of their vehicles serviced at Rowe Auburn.

What Sets Us Apart

      · Ford Super Duty Specialists

Pictured from left to right:

    • Chris Cilley - Senior Master Tech - 19 Years
    • Josh Hall - Senior Master Tech - 15 Years
    • Jason Arbour - Senior Master Tech - 21 Years
    • Leo Hamann - Shop Foreman - 40 Years
    • Kevin Norris - Senior Master Tech - 29 Years
    • Rob Heikkinen - Senior Master Tech- 27 Years.

      · Nobody knows your Ford truck better.

      · Largest percentage of Ford Certified Master Technicians in the state of Maine.

      · Genuine Original Equipment Manufacturer, (O.E.M.), Ford parts and accessories.

      · Two year unlimited mileage warranty on all Ford parts.

      · Late hours  -  Monday thru Thursday from 7:00 a.m. till 9:00 p.m.

      · Open Friday's from 7:00 a.m. till 6:00 p.m.

      · Open Saturday's from 8:00 a.m. till 4:00 p.m.

      · Fast turnaround service so you can be more productive with less downtime.

      · Available loaner trucks.

      · Pick up and delivery available.

      · Parts and labor discounts for fleet businesses.

      · We service Plow Trucks, Dump Bodies, Lift Bodies, Box Trucks, Service Trucks,     Power Take Offs, (P.T.O.'s), Transit Connects, Transit Vans and Wagons, Cargo     Vans and Wagons, and Much, Much, More.

      · All commercial vehicle service records are stored securely in one place and are     available when needed.

      · Free multi-point inspection performed with every service visit.

      · Convenient service scheduling performed by our Customer Care Center staff.

      · Courtesy service reminders and factory recall notifications provided by our Customer Care Center staff.

      · And Much, Much, More.

Commercial Truck
Service Hours

Monday thru Thursday:
7am - 9pm
Friday:       7am - 6pm
Saturday:  8am - 4pm
Sunday:     Closed

Please note:  If you or your business would like to pick up your vehicle after 6:00 p.m., the keys and paperwork will be available at the Quick Lane Tire & Auto Center.


Rowe Ford Auburn

699 Center St.
Directions Auburn, ME 04210

  • Sales: (207) 784-2321
  • Service: (207) 605-8479
  • Parts: (207) 784-2321

Make an Inquiry


We service all make and model vehicles!

To schedule an appointment:



Or, call our
Customer Care Center

at 877-791-6049



Ford Roadside Assistance:

Tel:  800-241-3673

You'll need the following information:

· Current location

· Vehicle Identification Number (VIN)

· Vehicle Make and Model

· Vehicle Color

· License Plate Number

 Ace Professional Towing  (24/7 Service)

Tel:  844-881-6521